Monday, October 25, 2010

Store Profile - Nike Bowery Stadium (NYC)

Nike Stadiums are creative platforms, customization stations, and retail boutiques all rolled into one space. There are currently 6 around the world (Berlin, London, Milan, New York, Paris and Tokyo), the only one in the US being right in downtown Manhattan on Bowery...

The front is pretty hard to miss, as there are now about a thousand "NEW YORK AGAINST" the world stickers plastered on the store front. The current theme is running and customization, which comes after months of the initial soccer initiative. There are are massive photographs covering the walls inside, as Tim Barber’s 'Burning Bridges' show is on exhibit...

There is also a full apparel customization station in the back of the space with countless varieties of NYC patches and embroidery available...

lastly a small capsule collection of running footwear and apparel that's pretty hard to find elsewhere in the city...

Nike Stadium (NYC)
276 Bowery
New York
NY 10012


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