Thursday, October 21, 2010

Nike 'Just Experience It' (Concept Work by Access Agency)

Access Agency is a creative firm that might actually have more fun with their conceptual work then they are able to with actual clients. Here they got guerilla with Nike's iconic Swoosh by turning it into some larger than life attractions...

... like a huge Nike Swoosh snow slope, with Swoosh toboggans to speed down on...

... a giant Swoosh slide into the ocean at a beach resort...

...and lastly a hot air Swoosh to get the best view of Central Park.

While none of these are real, they are pretty crazy ideas that can only really work with an iconic logo such as the Nike Swoosh. And although the beach slide doesn't exactly fit Nike's sports identity, I can definitely see a Swoosh snowboard jump or halfpipe being made... and the Nike hot air balloon should be flying over stadiums already.

Peep more of Access' concept work here.


via coolhunter

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