Nike 'Just Experience It' (Concept Work by Access Agency)

Access Agency is a creative firm that might actually have more fun with their conceptual work then they are able to with actual clients. Here they got guerilla with Nike's iconic Swoosh by turning it into some larger than life attractions...


... like a huge Nike Swoosh snow slope, with Swoosh toboggans to speed down on...




... a giant Swoosh slide into the ocean at a beach resort...




...and lastly a hot air Swoosh to get the best view of Central Park.


While none of these are real, they are pretty crazy ideas that can only really work with an iconic logo such as the Nike Swoosh. And although the beach slide doesn't exactly fit Nike's sports identity, I can definitely see a Swoosh snowboard jump or halfpipe being made... and the Nike hot air balloon should be flying over stadiums already.

Peep more of Access' concept work here.


-john-

via coolhunter

Christian Louboutin a/w 2010 Campaign by Khuong Nguyen

Always coming with over the top promo campaigns, 2010 is no different for Christian Louboutin as they team up with Khuong Nguyen for this fairytale inspired a/w 2010 set...

"Butterflys"

"Alice in Wonderland"

"The Little Mermaid"

"Cinderella"

"The Little Thumb"

"The Steadfast Tin Soldier"

"Seven League Boots"

"The Seven Dwarfs"

"Snow Queen"

Absolutely amazing. I think Louboutin might be the only brand of shoes that could actually still stand out in a campaign like this!

Check Khuong's site for more amazing work.



-john-