Store Profile - Converse SoHo (NYC)

Set for a Black Friday launch, Converse will be opening its first doors in Manhattan, right in the heart of SoHo. And while we've known about this for months, we now finally get a look inside the newest and largest Converse shop in the world...








Damn, how I love the raw interiors of SoHo storefronts and every shops' interpretation of them. This one stays pretty true to the vintage look and keeps a nice mix between casual and sport.

Not only will this Converse store boast the biggest selection of Converse footwear in the globe, it will also house an exclusive line of apparel and accessories, as well as a customization station (see: nike ID).

The grand opening of the Converse SoHo store will be on Friday, November 26, 2010, opening at 8 am. The store’s normal operating hours will be Monday through Saturday, 10 am to 8 pm, and Sunday, 11 am to 7 pm.

Converse SoHo
560 Broadway
New York, NY, 10012


-john-

Bape Shanghai Opens

The long awaited Bape Shanghai has just opened in Xintiandi, peep the interior...







It's always hard to judge how large a store is from pictures, but this looks like a pretty decent sized Bape store (which are mostly smaller than you'd think), and as always is very well done by Wonderwall. Nigo will be in on the 20th for a signing of the Shanghai opening tees as well as the release of the Shanghai camo items.

Can't wait to check it out.


-john-

via hypebeast

Store Profile - Aegis (Shanghai)

Back to Shanghai this week, where a new store is taking some of the finest brands around into China for the first time. The store is Aegis of Shanghai and they are trying to show mainland some quality...

(for some reason Asia just ain't cool with pictures of the inside of stores)

Aegis just opened a few months ago, right down the street from Juice SH, and they are supplying Shanghai with the likes of 3Sixteen, Band of Outsiders, Wings + Horns, Opening Ceremony, Shades of Grey, Generic Surplus, and much more. Clearly focused on quality, which makes the store somewhat expensive, however also gives it a huge competitive advantage in the city as the only store to carry almost all of those brands. The interior is also nothing to scoff at, as it feels like an old study with books and suitcases delicately placed to provide ambiance. And in a quick talk with the manager he said that they are actually doing quite well and building a nice clientele in Shanghai that is slowly growing. Great to hear!

777 Julu Lu
Jing'an District
Shanghai, China


Previously: Store Profile - Nike Bowery Stadium (NYC)


-john-

Store Profile - Nike Bowery Stadium (NYC)

Nike Stadiums are creative platforms, customization stations, and retail boutiques all rolled into one space. There are currently 6 around the world (Berlin, London, Milan, New York, Paris and Tokyo), the only one in the US being right in downtown Manhattan on Bowery...


The front is pretty hard to miss, as there are now about a thousand "NEW YORK AGAINST" the world stickers plastered on the store front. The current theme is running and customization, which comes after months of the initial soccer initiative. There are are massive photographs covering the walls inside, as Tim Barber’s 'Burning Bridges' show is on exhibit...



There is also a full apparel customization station in the back of the space with countless varieties of NYC patches and embroidery available...


lastly a small capsule collection of running footwear and apparel that's pretty hard to find elsewhere in the city...





Nike Stadium (NYC)
276 Bowery
New York
NY 10012


-john-

Store Profile: Brown Breath (Seoul)

Brown Breath is a relatively new store in Seoul's Hongdae neighborhood, having just opened its doors in April 2010, however the crew behind it has been doing their thing in the art/ fashion scene for years. Now with their own physical location they are able to show off their amazing lines of work as well as a tight collection of complementary brands worked in. And since their motto is "Spread the Message", I had to do just that...




Brown Breath carries their own lines Clothink, Bagfact, Denimedia, and Headoor (I'm sure you can figure out what each line consists of), as well as outside brands Happy Socks, Generic Surplus, and Cheap Monday. Their in-house brands are extremely impressive both on the design and quality side of things, as I was especially drawn to their Bagfact line of backpacks, messengers, and others. You can check out all of their lines right on the Brown Breath online store. And you'll be happy to know that nothing in the store that I saw ran over $100usd, can't scoff at that.

If you're up on reading Korean, you might also want to follow them on Twitter, @brownbreath

Brown Breath (Seoul)
340-13 Seokyo-dong, Mapo-gu
Hongdae Neighborhood

Previously - Store Profile: FuckFake (Seoul)


-john-

Store Profile: FuckFake (Seoul)

In a city that is just starting to make moves in the street fashion scene it can be very difficult to find the most sought after items and brands, which in turn leads to replica knock offs being ignorantly bought and sold off of the street. FuckFake is a store that... well, basically says "Fuck that!", and brings authentic goods from overseas brands to those who really know what's what.

(they didn't want picture taking inside due to some work, but the front sign-age is pretty epic)

FuckFake carries a rather broad range of apparel, footwear and accessories, with some of the more prevalent brands in the store being Supreme, WeSC, Nike, Stussy, Raf Simons, Marc Jacobs, Obey, and their very own lines Rayogram (tees) and Saga (bags). And most surprisingly of all, the stuff is all really fairly priced for a reseller spot.

Stores like this might be a dime a dozen in places like Tokyo, but in Seoul it's really next to impossible to find some of these brands. So I definitely suggest checking it out.

FuckFake (Seoul)
358-112 Seogyo (top of the small hill, 3rd Floor)


-john-

Stussy Wowsan Chapter (Seoul) Preview

After the success of their 1st store in South Korea that opened just two years ago, Stussy was apparently gung-ho to open a second location in the trendy Hongdae neighborhood of Seoul...

(photo credit: SwaggerDap)

It holds a nice corner, pretty much right across the street from Nike Sportswear and Kasina. That Hongdae neighborhood is slowly turning into a Shibuya-esque area, as it's based around Hongik University and full of trendy college kids. Streetwear in Seoul lives!

They were just putting the finishing touches on the interior of the store when I took these pictures, as it is set to open today (September 18th).

Stussy, Wowsan 112
Hongdae (Hongik University)
Seoul, South Korea



-john-

A Look into the Mishka NYC Flagship Store

While we were perusing north of the border this past weekend, Mishka opened the doors to their very first flagship store, right in NYC.





It seems like quite a few people showed up for the opening party on friday, which is great to see.


The delightfully evil characteristics of the brand seem to translate into their store front quite well. With biker graffiti on the walls, skulls, and neon being heavily featured, this store just screams Mishka. Can't wait to get back to the city and check it out.

Mishka NYC
350 Broadway
Brooklyn, New York


-john-


pics via nickydigital & mashkulture

Store Profile: Re-Up - Boston

Over the last few years Boston has really grown and proven it has some worth in the fashion game. While names like Bodega, Johnny Cupcakes, and Karmaloop are the staple stores in the city there are actually quite a few lesser known stores that are doing it big as well. One of those being Re-Up.

When you walk into the doors at Re-Up you actually just end up in a dark room. But follow the few stairs down until you come to this huge MJ quote across the wall, then you are in the right place.





The store is quiet big and they carry full lines of mens & womens clothes as well as a good selection fitteds. Some random Bearbricks, skate accessories, and DVDs can also be found by the counter.




Re-Up carries the likes of Staple, Futura Laboratories, MHI by Maharishi, Diamond Supply Co., 3sixteen, Fiberops, Penfield, Mighty Healthy, Kidrobot, and more. One of the very few places in Boston where u can actually find most of those NY and Cali based brands.
So if you are ever in Boston I highly suggest you check this shop out. There are a few other good stores in the area as well.

Re-Up
1 Brighton Ave. (entrance is actually on Malvern st. on the side of 88 Market)
Allston, MA 02134
(617) 783-7387


-john-