Pic of the Day - Prime

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Pic of the Day - Welcome Mat

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Pic of the Day - Gyeongbokgung (경복궁)

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Pic of the Day - Skittles

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Eats: Hello Kitty Cafe (Seoul)

With so much love for food & restaurants, and always being on the search around the globe for amazing, affordable, and beautiful spots, it's only right that we share these journeys with you in a new segment called 'Eats'.

And for the inaugural Eats post, we're checking out the adorably awesome Hello Kitty Cafe in Seoul...


When you first walk past the Hello Kitty Cafe and catch a glimpse of its overtly pink facade set back from the main street, it's pretty clear that you must head inside and see what this is all about. And so like a moth to a light I was drawn in...


At first I really just wanted to take pictures but as I wandered inside and saw that nothing on the menu was much over a few bucks (₩5,000), I figured why not have a tasty treat. I happened to be craving something sweet, so I ordered a waffle covered in bananas, whipped cream, and chocolate syrup (above), which ran me a mere $2 and change. Having been to some gimmicky places before I expected nothing at all from the food, but to my surprise it was pretty damn good! The waffle was warm and freshly ironed, and each topping and garnish was perfectly placed. And upon looking at a few other items that people got, it was all the same quality. The drinks looked and sounded pretty amazing as well.



As for the interior of the place, in true Hello Kitty fashion the decor is 100% all Hello Kitty everything. Honestly no detail was left without a bow and whiskers, from the couches and tables all the way to the bathroom. Almost impressive how they are able to brand every single thing in the place.

Good atmosphere, good cheap eats. Thumbs up to Hello Kitty Cafe in Hongdae, Seoul.



Hello Kitty Cafe
358-112 Seogyo
Hongdae Neighborhood, Seoul



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Store Profile: Brown Breath (Seoul)

Brown Breath is a relatively new store in Seoul's Hongdae neighborhood, having just opened its doors in April 2010, however the crew behind it has been doing their thing in the art/ fashion scene for years. Now with their own physical location they are able to show off their amazing lines of work as well as a tight collection of complementary brands worked in. And since their motto is "Spread the Message", I had to do just that...




Brown Breath carries their own lines Clothink, Bagfact, Denimedia, and Headoor (I'm sure you can figure out what each line consists of), as well as outside brands Happy Socks, Generic Surplus, and Cheap Monday. Their in-house brands are extremely impressive both on the design and quality side of things, as I was especially drawn to their Bagfact line of backpacks, messengers, and others. You can check out all of their lines right on the Brown Breath online store. And you'll be happy to know that nothing in the store that I saw ran over $100usd, can't scoff at that.

If you're up on reading Korean, you might also want to follow them on Twitter, @brownbreath

Brown Breath (Seoul)
340-13 Seokyo-dong, Mapo-gu
Hongdae Neighborhood

Previously - Store Profile: FuckFake (Seoul)


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PIc of the Day - Koguryo (고구려)

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Pic of the Day - Mode Creation Munich

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Store Profile: FuckFake (Seoul)

In a city that is just starting to make moves in the street fashion scene it can be very difficult to find the most sought after items and brands, which in turn leads to replica knock offs being ignorantly bought and sold off of the street. FuckFake is a store that... well, basically says "Fuck that!", and brings authentic goods from overseas brands to those who really know what's what.

(they didn't want picture taking inside due to some work, but the front sign-age is pretty epic)

FuckFake carries a rather broad range of apparel, footwear and accessories, with some of the more prevalent brands in the store being Supreme, WeSC, Nike, Stussy, Raf Simons, Marc Jacobs, Obey, and their very own lines Rayogram (tees) and Saga (bags). And most surprisingly of all, the stuff is all really fairly priced for a reseller spot.

Stores like this might be a dime a dozen in places like Tokyo, but in Seoul it's really next to impossible to find some of these brands. So I definitely suggest checking it out.

FuckFake (Seoul)
358-112 Seogyo (top of the small hill, 3rd Floor)


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Stussy Wowsan Chapter (Seoul) Preview

After the success of their 1st store in South Korea that opened just two years ago, Stussy was apparently gung-ho to open a second location in the trendy Hongdae neighborhood of Seoul...

(photo credit: SwaggerDap)

It holds a nice corner, pretty much right across the street from Nike Sportswear and Kasina. That Hongdae neighborhood is slowly turning into a Shibuya-esque area, as it's based around Hongik University and full of trendy college kids. Streetwear in Seoul lives!

They were just putting the finishing touches on the interior of the store when I took these pictures, as it is set to open today (September 18th).

Stussy, Wowsan 112
Hongdae (Hongik University)
Seoul, South Korea



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