Wednesday, June 17, 2009

Jimmy Choo for H&M

H&M has been bringing shoppers their desires of a variety of designs at affordable prices for many years now. However, so far all the collaborations had been more apparel centric than anything else, as the focus had been placed on clothes. This fall, H&M will be spicing things up with a new and first-ever footwear designer collaboration with British designer, Jimmy Choo. Though the collection will be based on the brand’s strong suits in accessories and footwear, there will be a women’s clothing line, mainly sexy party pieces for night-outs, to complement the shoes from this collaboration. The exciting news is, is that it’s not just only for women, but the collaboration also extends out to menswear.

Jimmy Choo for H&M shoes from the collection

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!”-Tamara Mellon, Founder and President, Jimmy Choo.

Tamara Mellon, model wearing Jimmy Choo for H&M and Margareta van den Bosch

Close-up of shoes.

Margareta van den Bosch and Tamara Mellon

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” -Margareta van den Bosch, creative advisor, H&M.

Jimmy Choo for H&M shoes and bags will land at 250 H&M stores worldwide starting November 14! Yes, mark your calendars!




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