Nike 1LOVE Campaign | Video

For their very first World Basketball Festival, Nike is completely taking over New York City for the next week with basketball madness. There are going to be games on some of the city's most famous courts (most notably Rucker and MSG) as well as international friendlies between USA, France, China, Puerto Rico, and Brasil. In conjunction with this, Nike is giving shine to each borough with limited AF1s and apparel, as well as with this 1LOVE campaign which was all directed by BBGUN.

This is the Brooklyn episode, hosted by Theophilus London...

Also be sure to peep the episodes for The Bronx hosted by Cory Gunz, Queens hosted by Nigel Sylvester, and Manhattan Harlem hosted by Miss Banks. And yes, yet again, Staten Island gets the short end of the stick and has no video... as of yet. Although they did get their own AF1... even though nobody can seem to find it.



-john-