Pepsi Japan have been doing collabs with BE@RBRICK for a couple of years now. The last few have also been in conjunction with big name movie/T.V. companies like WB and Fox.
This time around though they are getting together with Japan's biggest online shopping mall, ZOZOTOWN.
There will be 6 BE@RBRICK figures and 6 cell phone cleaners released towards the end of July, coming free with special 500ml bottles of Pepsi Nex.
Clothing brands A Bathing Ape, Hysteric Glamour, Journal Standard, X-Girl, SHIPS and Tommy all lend there unique styles to the collaboration.