Thursday, February 25, 2010

LVMH Launches

Luxury conglomerate LVMH, who basically runs the world of luxury and high end goods, has launched a new web project in The aim of the site is to offer the latest and most captivating content in the worlds of fashion, design, travel, photography, etc., and let the reader dictate what they want to see more and less of.

Over the past few months it has been acting as a pretty basic blog, but has now officially launched into a more interactive space where you can "Love" or "Don't Love" stories, as well as use their interactive explorer (above image) to find the content right for you. I was skimming through the old content the other day and if it is any reflection of what is to come, it should be a great site to keep an eye on.

You can also follow NOWNESS on twitter.

And if you are unfamiliar with LVMH (short for Louis Vuitton Moët Hennessy), they are far and away the largest luxury conglomerate in existence, and own other powerhouse companies and houses such as Marc Jacobs, Dior, Fendi, DKNY, Dom Pérignon, Belvedere, TAG Heuer, Sephora, and literally dozens more. Their founder, Bernard Arnault, is a regular on the Forbes list, worth over $15 billion.


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