Tuesday, February 23, 2010

Gourmet Footwear - Fall 2010 Womens Teaser Video

Gourmet is raising the bar for themselves in the upcoming Fall season as they get ready to introduce a line for the ladies. While there isn't much of a preview as far as models and variation that the line will carry, this teaser video, entitled "Saturdays", very much so gets across the vibe and essence that they are reaching for.

Video by uxentertainment

Looks like just their simple "Uno" model for a woman but maybe they will also introduce something new and more feminine to capture the market. I think they have a really good opportunity here as their price points are pretty low for a brand that captures the wannabe luxury market pretty well. If they can get that Saks customer on board, they are set.


via TSG

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