Wednesday, August 12, 2009

Hello Kitty x MIMOBOT Flash Drives

As part of Hello Kitty’s 35th Anniversary celebration, Sanrio partnered with Mimoco, creator of the MIMOBOT. This collaboration turns a Sanrio Character, Hello Kitity, into a MIMOBOT designer flash drive. The Hello Kitty x Mimobot will drop in early September with different designs and will be released in time for the pop icon's 35th Anniversary on November 1st.

“Our new partnership with Mimoco brings forth an exciting collection that infuses SANRIO characters with the fun, pop-art world of MIMOBOT” said Janet Hsu, President of Sanrio Global Consumer Products. “The launch collection celebrating Hello Kitty’s 35th Anniversary is sure to be a hit among our fans and MIMOBOT collectors.”

The crossover collaboration with Mimoco will begin with Hello Kitty and expand to include SANRIO friends Badtz-Maru, My Melody, Kuromi, Keroppi, Chococat, and TuxedoSam in MIMOBOT form ranging from 2GB to 16GB capacities. The MIMOBOT flash drives will also be bundled with the mimoDesk personalization suite of Sanrio-themed wallpapers, screensavers, icons, and avatars, as well as videos and other digital surprises. The line will be available for purchase at www.mimobot.com and www.sanrio.com, select Sanrio boutiques and other specialty retailers in early September 2009.


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