10 Deep - Holiday 2010 Lookbook

10 Deep's Holiday 2010 lookbook just launched, and features Black Thought from the legendary Roots crew.
Click to peep...



I feel like this season 10 Deep finally got back to being 10 Deep, and I'm digging the collection just as much as the shoot. As always there's some Americana and military inspiration in the line, but they still keep everything clean and easy to wear.

Releasing in stores and online this week.


-john-

10 Deep - Summer 2010 Lookbook

Just in case you missed it, the broskis at 10 Deep have just launched their Summer 2010 lookbook, as well as a fresh new site. As I've said before, screen caps don't do it justice, so just click through...

"It’s summertime and the living is sleazy... The oceans are filling with oil and the wars rage on but sometimes you gotta take simple pleasure in breaking as many minor laws as you can - trespassing, breaking and entering, drinking, smoking, drinking, smoking, drinking, smoking... Call a few ladies to set things right and set off enough fireworks to bring the po-po from neighboring counties to shut it all down. THAT’S what summer is about.

For this season we gathered our typical motley crew of characters and took them to the beach to have some fun and to give you a first look at our Summer 2010 collection. Cotton tank tops, camouflage printed v-necks, nylon trunk style shorts, button-ups, and t-shirts abound in the new line. "

All available June 22nd at their new online shop.



-john-

10 Deep - Spring 2010 (Delivery 2) "Internationally Known"

I think I've come to the realization that 10 Deep lookbooks are more of an experience than just pictures of people wearing clothes. So with that said, I leave you with one lone picture and a link to the Spring 2010 "Internationally Known" lookbook.

The top that Curt@!n$ is modeling here is rather rad.

"The second dose of our Spring 2010 collection lookbook is now live. Again featuring up-and-comers CurT@!n$ and Stalley (as well as our typical cast of extended family members), this follow-up to the delivery one lookbook moves away from the stark and militant visuals of the season’s first delivery. This new offering gives a flip-side look at the hero/criminals first seen in Delivery 1. This time around, the moneyed, internationally known and semi-upstanding luminaries of the status quo serve as a backdrop. Though widely respected, none of these figures are above reproach, nor beneath praise.

Button-down woven shirts in both long and short sleeve options anchor the collection, and Chambray and camo-highlighted sateen convertible shorts follow things up. Batting clean-up are a new spread of headgear – from Oxford New Eras to our classic 5 Panels, redone up in Oxford Stripes, Tonal Ginghams and trapped panel screenprinting."

Available next week for purchase through 10Deep.
-john-

10 Deep - Spring '10 Headwear Releases

10 Deep is just dropping their Spring 2010 line, and as always with the Spring, comes the best headwear. 10 Deep has all bases covered, with some 5-panels, fitteds, and snap back army hats...







I have a feeling that I'll be seeing a lot of those "Come Get Some" hats, as Supreme has already had great success with that style. You can grab all of these, plus more at eastwestworldwide now. (and don't forget to use that discount code "swaggerdap" to save you some scrilla.)



-john-

NYC Sample Sale | March 12-14th (10 Deep, Rocksmith, more)

If you are in a tight financial position like me, maybe you should just stop reading this now. Because just as Mighty Healthy is getting their pop-up shop going at the Reed Annex, a couple of other brands are following suit...



That's right, 10 Deep, Rocksmith, Acapulco Gold, In4mation and KCDC are all taking part in a downtown NYC sample sale this weekend. It's first-come, first served with savings of up to 90% off some of classic and new Crewneck sweaters, Denim, Jackets, Tees and accessories. Cash and credit card accepted.


Open from March 12th - March 14th (Noon - 7Pm)
334 Bowery (between Great Jones and Bond)
New York, NY 10012


-john-

10 Deep - Spring 2010 Preview Video

Although a little late, 10 Deep is getting ready to launch their Spring 2010 line and lookbook. Here is a little preview video of the lookbook shoot...

"Continuing to be Proud to be a Problem in 2010, our Spring collection is hitting stores this week and we wanted to give you a teaser from our lookbook shoot that took place. Originally intended for the bunkers of a top-secret, down low NYC public park, the forces of nature thwarted us (three times!) into taking things indoors, where we proceeded to let the flags fly.

The line drops March and April of 2010."

These guys are just good at what they do.



-john-

10 Deep - Winter 2009 Products

I feel like I've been forcing 10 Deep down your throats for the past week or so, but here are just a few product shots from the "Hunt, or be Hunted" Winter 2009-2010 collection as it begins to hit stores...








That 1st camo jacket is absolute fire, and the entire collection is pretty impressive. No shots at all but its reminiscent of what Neighborhood was and has been doing for the past few years with army inspired pieces with patches and paint splatter details.

A few of these are now up on the 10 Deep store, and the entire collection will be hitting doors this week.


-john-

10 Deep - Winter 09/10 "Hunt, or be Hunted."

You saw the video. You know what it is. The 10 Deep Winter 2009-2010 lookbook is out and things are looking great as always...







"The "Hunt or Be Hunted" collection continues to highlight the outdoors influence that we presented to you this past Fall. This time around, we threw in some vintage hunting and workwear flavor, by adding some utilitarian fabrics, some paint splashes, and some washed and slightly worn in garments"

Peep the entire lookbook here, and the collection will be dropping into stores shortly.


-john-

10 Deep Winter 2009-10 Preview Video

I think 10 Deep is realizing how well they do lookbooks and has decided to start hyping and teasing with various previews for the upcoming season. A few days ago we had the preview to the preview, which didn't show much product at all, and now we have the preview video of their trip to some paintball grounds where the new lookbook was shot...

With a few familiar faces in there, the video was well done as always from the guys at 10 Deep. Hopefully we get a better look at the entire collection with the formal lookbook soon. Their camo doesn't look too bad, and a few other pieces stood out also. Can't wait.



-john-

10 Deep - Fall 2009 "The Outsiders"

10 Deep has just unleashed their Fall 2009 Lookbook for "The Outsiders" (delivery 2) and things look nice and outdoorsy this season...








The toggle zip-up and pull overs are great, and the fitted with ear flaps are extremely well done. Flannels are also a solid staple item for the season, good neutral mountain climber-esque colorways going on.

Check out the entire lookbook here, and look for these items in the coming months.


-john-

Donnis - Diary of an ATL Brave (Presented by 10 Deep)

Following the ridiculously packed and rowdy party in Brooklyn last night (sorry no pics, I don't trust myself with a camera when I drink) 10 Deep and Donnis have now released the Diary of an ATL Brave mixtape.



DOWNLOAD - DONNIS "DIARY OF AN ATL BRAVE

You can also buy the Donnis Tee that comes with the physical mixtape, here.

Just released and Meezy said we should stop promising album reviews on here so you'll have to discover Donnis on your own. But 10 Deep is a very strong 2 for 2 on mixtapes so far (Kid Cudi & Wale) so I have no doubt that this tape will deliver.


-john-

10 Deep - Summer 2009 Stop-Motion Lookbook

While checking out look book after look book it's always nice to see ones that are 1) Well shot & thought out. 2) Organized. and 3) Creative.
10 Deep always seems to get 1 and 2 right, but this summer they got especially creative and created a really cool stop-motion lookbook.



Those are a few screens from the look book but to get the full effect of the stop motion, click here.

I know it sounds dumb that this whole post is talking about the actual look book and not the product but it's underestimated how important a good look book is in communicating your brand. A set of tee shirts with graphics means very little to people, they're paying to be part of a lifestyle and identify with a brand. It takes hard work and careful planning, but that's how all the big boys got big. Trust me.


Oh yea, and let's not forget about the clothes, which you can grab right from the 10 Spot.


-john-

Kid Cudi - Heaven at Night (Video)

Here's the video for Kid Cudi's Heaven at Night off of A Kid Named Cudi, which dropped last year. Not exactly sure how long this video has been around for since the song is so old, but I just discovered it so it's new to me!



Video is clearly from back in the super emo Cudi days, while now he is just mildly emo. But honestly this is probably my favorite song, or at least competing for favorite, off of that classic mixtape.
Directed by Va$tie


-john-

10 Deep Presents: Kid Cudi "Up There" Tee Re-Release

After the wild success of A Kid Named Cudi last year, 10 Deep is re-releasing the mixtape and "Up There" tee that they had released for the occasion.



The tee was near impossible to get before so this is a nice second chance for Cudi fans, and a good way for 10 Deep and Kid Cudi to build some buzz before his album drops.


From 10 Deep:
"The tee, sold along with a hardcopy of the mixtape, will be available Wednesday, May 20th at 12pm EST at the 10Spot. We're keeping the quantities pretty limited again, so don't sleep. Big up to Kid Cudi, and keep checking for updates on his own blog at KidCudi.com."



-john-

10 Deep - Spring 2009 "Nineteen Ninety-Now"

10 Deep has just presented us with delivery 1 from their Spring 2009 collection entitled Nineteen Ninety-Now. The lookbook takes a nice unique approach as you can click each person in the "class picture" to see what they are wearing in more detail.

Curren$y the hot spitter is a guest model for the season.


From 10Deep:
"We've taken cues from a time when street style was based on adopting the preppy sportswear brands of the penny loafer generation and injecting it with a large dose of swagger. The lookbook features the 10.Deep crew and friends in a yearbook-styled gallery, complete with class photo in the gym.

This delivery's offering features a wide range of garments such as button-ups, modified fleece bodies, cardigans, and outerwear with graphic representations of an era where social consciousness and a sense of personal style were king."

The "Nineteen Ninety-Now!" Collection will make it's way to stores March 20th. Be sure to check 10deep.com for more info, pictures, and videos.


-john-

10. Deep Bailout Party

10.Deep is the Shit.

On Wednesday, December 10th, they’re having a 10.Deep Holiday Bail-Out - their executive measure to inject some fun, debauchery, and raucous merriment into a faltering party scene.

So they know just as well as any other Finance Major –Holla at me! –should know that we’re in a uh…Global Financial Meltdown. Yeah…it sucks. Well, 10. Deep decided to take refuge from the torments of financial woe, step in to clean up the mess our governments have left us, and provide some holiday relied.

DJs Jus Ske, Pase Rock, and Million $ Mano will hold down the turntables and there’ll be gift bags featuring an exclusive holiday tee and their new 10.Deep x DJ Benzi mixtape.

Oh yeah, there’ll also be an influx of liquid assets via Heineken open bar, and special guest performances – they hint, “may have released their mixtapes in the last year”. Hmm…



It sounds like it’s going to be a hot, morally-bankrupt mess. And as always, there’s NO COVER. So consider it a stimulus package, courtesy of 10.Deep.

Shiit, I’d be in there like swimwear if I wasn’t an ocean away.

-Meez

Happy 4th

One of the few July 4th streetwear ideas comes from 10 Deep who are presenting Patriot Murko ... along with a great commercial for him.

Patriot Murko will be released to select retailers this week.
This edition is limited to 200 pieces and comes shipped ready to carpet bomb all of the other toys on the shelf
He stands 5 inches tall, features movable arms, hands, and feet (not to mention a special message on the back of his t-shirt).
Patriot Murko hit shelves beginning Tuesday, July 1st so get out there.


Have a great 4th people. Stay safe and stay fly.


-john-

10 Deep Summer Collection - Black Palm Springs Collection

10 Deep just sent out their Summer 2008 Look Book, full of nice graphic tees, button downs, and shorts just in time for the heat.

This season is titled The Black Palm Springs Collection.


The long awaited 10 Deep x Diamond Supply tee

and it looks like that Bape sex tee spoof that was seen at Magic will actually be releasing






The full look book can be seen here and if you want to buy any peices you won't have to wait very long as they are shipping this week to 10 Deep accounts and will be available online very soon.


-john-

Wale - The Mixtape About Nothing

10 Deep and Wale present The Mixtape About Nothing.





Just in case you haven't watched TV since the 80's everything about Wale's new mixtape is Seinfeld inspired, and 10 Deep even got in on the release to put out a Serenity Now tee shirt which refers to a classic Seinfeld episode.

Other references are obviously the cover and the track listing where every track is titled "The ___" just like every single episode of the show.
There's also a hysterical cameo by Julia Louis-Dreyfus on there.

OK, that's enough of me sounding like a Seinfeld nerd. You can cop the shirt and mixtape together through 10Deep. And have a digital listen here.


-john-

10 Deep - Spring '08 Outterwear

10 Deep has just shipped out their selection of outer wear for the Spring '08 season. Complete with sweaters, jeans, m-65, a tactical jacket, some hoodies, and a nice baseball jacket.
Here are some pics of the collection....








Everything looks really clean and casual with the bold solid colors in the stripes and checkers that seem to be the underlying theme. Even the jeans appear to have a vertical stripe effect of some sort, interesting to see that in person.


All set to hit 10 Deep accounts this week, and be on the lookout for the part 2 of the 10 Deep look book on April 7th.


-john-