UNUSED - a/w 2009 Lookbook

An affinity for lookbooks I do have, and UNUSED used some awesome juxtaposition in their new Autumn/ Winter lookbook to turn a few heads...







While the visuals might not stun you, the fact that all of the clothes are modeled by shall we say, an older man, might. For one, it's simply nice to see something different. But it's also interesting to see how the image and message is slightly altered when the model isn't of the normal mold. Suppose it puts more focus on the clothes and away from how "cool" the person wearing them is, but in this case it might also take the attention away from the clothes just a bit.

Either way, I love the lookbook and the collection also looks great. See the entire thing here.



-john-