Pharrel and Nigo's brand Billionaire Boys Club has always released online Lookbooks for each season and this year Bape have taken on this idea with the A Bathing Ape 2010 Autumn Lookbook by Nigo
Featuring Nigo wearing items from the upcoming season, the lookbook also informs us of dates and prices of releases
No news on whether or not this will replace the usual mook that is released for each season. I would be surprised as they must make good money on those? We will have to wait and see.