Thursday, November 04, 2010

Influencers: How Trends & Creativity Become Contagious | Video

Came across this awesome little documentary, Influencers, that takes a look at how things become popular and why it takes certain people to make them pop. Primarily based on the New York market, it features creatives from all fields and is definitely worth the next 13 minutes of your life. Check it...

"INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture."

via the homie william yan

Meezy Edit: When I finally got around to watching this, I was glad to see that they referenced Malcolm Gladwell's The Tipping Point book, because when I first heard of this video and what it's about, I immediately thought of The Tipping Point. So if you liked this video, take a peep at the Tipping Point excerpt on SongZiGe.

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