I meant to post this the other day but the 9-5 got in the way. Phil is a really smart young'n that started The Award Tour brand and blog, and also blogs for Hypebeast. I urge all upcoming brands - and even the already "successful ones" - to take a minute and hear what this young man had to say...
"Everyone can make a cotton 6oz t-shirt. But what can you put behind that 6 ounces of cotton that's gonna seperate you from someone else?"
Props to Pinboard for sharing this.