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Tuesday, September 22, 2009

Hellz Bellz 2009 Fall “Midnight Riders” Collection

Presenting, Hellz Bellz Fall 2009 Collection "Midnight Riders." Lanie, creator of Hellz Bellz, created its themes found in the iconic 80's flick 'Mad Max' and 'Midnight Riders' which aims to represent the "idea of the subversive in not only fact and fiction, but fashion as well."


Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details.

Clever silhouettes, unique details, and the use of simple colors to emphasize form and function while creating a true display of female strength, sensuality and independence that is: ‘Midnight Riders.’
-Lanie













via Hypebeast

-hellzajoan

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