Hellz Bellz Spring ‘10 “Obsessed With You” Collection

Hellz Bellz proudly presents to you their new Spring Collection, “Obsessed with You,” a collection photographed by Brooke Nipar and modeled by Xian. Usually Spring season being bright and colorful, Lani sways away from color and focuses on the unique and simplistic details of each silhouette. This collection, according to the brand’s statement, reflects an obscure view of modern fashion and the obsession that it becomes.

“The Killa, in particular, is a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress. An exciting new take on the traditional blazer is Coat Tailz, which features a circle cut and a unique draped back."

With this new and daring collection, Hellz continues to cross boundaries with a well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession.

I love how Hellz Bellz always sets themselves totally different from the crowd. Instead of making this seasons collection bright and fun, Hellz Bellz decided to take its own pathway and leave its collection to a minimalist feel to it. I'm still feelin' it! The jean vest is absolutely amazing. Hellz Bellz never fails me!

via whatthehellz

-hellzajoan