True x Black Scale "Native Leagues Project"

Having already collabed to payed tribute to all of the major sporting teams in the Bay Area, True is now moving on to a beloved OG San Francisco minor league team. Teaming up with Black Scale, this installment of the Native Leagues Project is an ode to the early 1900's SF Seals...









That tiger camo pseudo M65 button-up jacket is kinda sweet, and the entire collection is surely a favorite of the True and Black Scale die hards in San Fran. I wanna see the confused look on 70+ year old people's faces when they see these youngins repping a minor league baseball team that hasn't existed in ages.

Just released so get over to the True and Black Scale flagship stores asap!



Previously: True x Diamond Supply Co | True x The Hundreds


-john-

True x Diamond Supply Co. "Native Leagues Project"

In yet another installment of their Native Leagues Project, True SF is now at it with Diamond Supply Co., this time paying homage to the San Francisco Giants...

"Diamond Supply Co. steps up to the plate to join San Francisco's True for Native Leagues Project release #6. The concept behind the Native Leagues Project is for True to collaborate with some of their top brands in tribute to the legacy of Bay Area sports teams. San Francisco native Nick Diamond pays tribute to his hometown team in the Diamond way with this release.

Native Leagues Project Vol. 6: Diamond drops this Saturday July 24th at Diamond Supply Co. Los Angeles, True SF, True East & online at trueclothing.net"

PREVIOUSLY: True x The Hundreds - Native Leagues Project



-john-

JanSport x True - Human Zoo Collection

Seemingly trying to rejuvenate their image and market, JanSport is teaming up with 5 streetwear boutiques to create a unique patch for each store. Through JanSport the patches will be placed on bags, but True has taken it a step further and created a capsule collection including the bag, a carabiner, hoody, and tees...





True X JanSport: Human Zoo Collection drops July 15 exclusively at True, True East and online at trueclothing.net. For more info about all of the shops participating, check the Right Pack Signature Series.



-john-

True x The Hundreds "Native Leagues Project" # 1

True is starting a new and special monthly release that will continue to pay homage to the Bay Area sports heritage. The 1st month's release is a collaboration with the Hundreds that plays on the Raiders logo with good ole Adam Bomb...




"San Francisco based True unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area's sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear's finest to celebrate the regions greatest teams. The Native Leagues Project will release one design per month, each month featuring a different company putting their twist on the concept. First up, The Hundreds tribute to the Silver and Black. The Silver color of the tee will be exclusively available from True, True East & online at trueclothing.net on Friday, January 15th. The black color of the tee will be exclusively available from The Hundreds next month."


-john-

True - Cali 5 Panel Caps

True has just added a new 5 Panel cap to their already successful repertoire of fitteds.





Coming in 4 colorways, this classic 5 Panel features a small vent hole one the sides and an inconspicuous TRUE logo on the back. 5 Panels are great for the spring and summer months so you don't have to be burdened by the heat and sweat that wool fitteds bring.

Available now at True SF, True East, and trueclothing.net


-john-

Chinese New Year - True Red Envelope

To celebrate the Year of the Ox, True presents the Red Envelope, a tee inspired by the traditional Chinese New Years.





With the traditional colors of red & gold foil, the tee is accompanied by a customary red envelope with an edible gift inside. I'm gunna take a wild guess that it MIGHT be chocolate.

Available in mens & womens sizes now in limited quantities at True San
Francisco & True East. Drops online Monday January 19th at
trueclothing.net.


-john-

True SF - The Christmahankwanzaka Collection

Getting right into the holiday spirit, True is sure not to discriminate no matter what you celebrate this season with their Christmahankwanzaka collection.





SHOTS FIYAD!! the script reads "True Poseur" .. (aka poser)



San Francisco based True introduces this holiday gift collection keeping in mind that this recession is affecting us all. There is something in this group for every denomination & income level. The Christmahankwanzaka collection drops on Black Friday, November 28th at True, True East & online at trueclothing.net


-john-

True Sole - Shoe Sale (Black Friday)

True Sole is having a huge sneaker blowout in SF for this years "black Friday"




Get there for the early bird part and I'm sure there will be some steals.

True Sole
1427 Haight St
San Francisco
CA 94117


-john-

True California Collection

True is releasing their California Collection, using the cali state flag as inspiration. So if you have the Cali SBs, you now have an entire wardrobe to match with...






San Francisco Bay Area based True pays homage to their home state with
this collection featuring a New Era 59fifty, a zip hood, crew neck, &
two tee styles. While the entire collection comes in mens sizes, the zip
hood & both tee designs will also be available in womens sizes. The
True Cali Collection drops this Saturday Nov 15th at True, True East &
online at trueclothing.net


-john-

True New Eras - City Series

True SF is comming out with a new set of New Era fitted labeled the City Series, for the Golden State of course.





"3 for The City"
San Francisco Bay Area based True releases this three pack of New Era
59fifties in honor of their hometown team, the Golden State Warriors.
This collection drops on Oct 29th, the same day as the Warriors home
opener. Available at True, True East & online at trueclothing.net


-john-

via Ivan at True

True / New Era Summer Drops

From our man Ivan over at True SF, we show you the New Eras they have comming out this summer.







Summer is officially here & to celebrate, True & New Era are releasing
these two 51fifties: the Blackbox & Bamboo.

Blackbox, featuring a black on black checkerboard pattern is the
perfect cap to match up to the official San Francisco Bay area summer
color: black.
Bamboo, the second release is the perfect companion for your new
floors, curtains or mats. A whole new meaning to the term hook up.

Blackbox & Bamboo, dropping this Saturday June 7th at True SF, True
East & online at trueclothing.net


-john-