True x Black Scale "Native Leagues Project"

Having already collabed to payed tribute to all of the major sporting teams in the Bay Area, True is now moving on to a beloved OG San Francisco minor league team. Teaming up with Black Scale, this installment of the Native Leagues Project is an ode to the early 1900's SF Seals...









That tiger camo pseudo M65 button-up jacket is kinda sweet, and the entire collection is surely a favorite of the True and Black Scale die hards in San Fran. I wanna see the confused look on 70+ year old people's faces when they see these youngins repping a minor league baseball team that hasn't existed in ages.

Just released so get over to the True and Black Scale flagship stores asap!



Previously: True x Diamond Supply Co | True x The Hundreds


-john-

JanSport x True - Human Zoo Collection

Seemingly trying to rejuvenate their image and market, JanSport is teaming up with 5 streetwear boutiques to create a unique patch for each store. Through JanSport the patches will be placed on bags, but True has taken it a step further and created a capsule collection including the bag, a carabiner, hoody, and tees...





True X JanSport: Human Zoo Collection drops July 15 exclusively at True, True East and online at trueclothing.net. For more info about all of the shops participating, check the Right Pack Signature Series.



-john-

True x The Hundreds "Native Leagues Project" # 1

True is starting a new and special monthly release that will continue to pay homage to the Bay Area sports heritage. The 1st month's release is a collaboration with the Hundreds that plays on the Raiders logo with good ole Adam Bomb...




"San Francisco based True unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area's sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear's finest to celebrate the regions greatest teams. The Native Leagues Project will release one design per month, each month featuring a different company putting their twist on the concept. First up, The Hundreds tribute to the Silver and Black. The Silver color of the tee will be exclusively available from True, True East & online at trueclothing.net on Friday, January 15th. The black color of the tee will be exclusively available from The Hundreds next month."


-john-

True Holiday '09 5-Panel Program

The 5-panel market is a small and picky group of individuals but True is back with some more variety, stepping away from their staple fitteds for this Holiday 2009 pack of 5-panel caps...






"This release of 3 caps is the first introduction of our new efforts. The drop includes a 2-tone canvas cap, a navy cap with contrasting white details inspired by navy pea coats, and a striped denim cap, which due to fabric availability is limited to only 25 pieces for the time being. All three caps will be available this week at True, True East and trueclothing.net"



-john-

True - Cali 5 Panel Caps

True has just added a new 5 Panel cap to their already successful repertoire of fitteds.





Coming in 4 colorways, this classic 5 Panel features a small vent hole one the sides and an inconspicuous TRUE logo on the back. 5 Panels are great for the spring and summer months so you don't have to be burdened by the heat and sweat that wool fitteds bring.

Available now at True SF, True East, and trueclothing.net


-john-

Chinese New Year - True Red Envelope

To celebrate the Year of the Ox, True presents the Red Envelope, a tee inspired by the traditional Chinese New Years.





With the traditional colors of red & gold foil, the tee is accompanied by a customary red envelope with an edible gift inside. I'm gunna take a wild guess that it MIGHT be chocolate.

Available in mens & womens sizes now in limited quantities at True San
Francisco & True East. Drops online Monday January 19th at
trueclothing.net.


-john-

True SF - The Christmahankwanzaka Collection

Getting right into the holiday spirit, True is sure not to discriminate no matter what you celebrate this season with their Christmahankwanzaka collection.





SHOTS FIYAD!! the script reads "True Poseur" .. (aka poser)



San Francisco based True introduces this holiday gift collection keeping in mind that this recession is affecting us all. There is something in this group for every denomination & income level. The Christmahankwanzaka collection drops on Black Friday, November 28th at True, True East & online at trueclothing.net


-john-

True Sole - Shoe Sale (Black Friday)

True Sole is having a huge sneaker blowout in SF for this years "black Friday"




Get there for the early bird part and I'm sure there will be some steals.

True Sole
1427 Haight St
San Francisco
CA 94117


-john-

True California Collection

True is releasing their California Collection, using the cali state flag as inspiration. So if you have the Cali SBs, you now have an entire wardrobe to match with...






San Francisco Bay Area based True pays homage to their home state with
this collection featuring a New Era 59fifty, a zip hood, crew neck, &
two tee styles. While the entire collection comes in mens sizes, the zip
hood & both tee designs will also be available in womens sizes. The
True Cali Collection drops this Saturday Nov 15th at True, True East &
online at trueclothing.net


-john-