Jimmy Choo to Introduce Sneakers

Already with a stronghold on his womens shoe market for over a decade, Jimmy Choo has now decided delve into the volatile realm of high end sneakers. His pre-fall collection will include a capsule collection of 8 sneakers (5 high top, 3 low top) to test the waters...



The collection will be a mix of suedes and patent leathers in shades of white, black, purple, and beige. Prices will his roughly $465 for the lows and $600 for the highs. Out in May.

While high end designer sneakers have seen some great success in the mens market (Lanvin, Rick Owens, Kris Van Assche), it is a much different case for the ladies. Interning for Lanvin I've seen some of the nicest sneakers made from some of the best materials not sell at all because there just isn't a huge market for them. I feel like the high end customer is much more apt to spend $350 on a pair of flats for casual use rather than $700 on a pair of sneakers. But only time will tell with this collection, Jimmy Choo does have quite the following.


-john-


via WWD

Jimmy Choo for H&M

H&M has been bringing shoppers their desires of a variety of designs at affordable prices for many years now. However, so far all the collaborations had been more apparel centric than anything else, as the focus had been placed on clothes. This fall, H&M will be spicing things up with a new and first-ever footwear designer collaboration with British designer, Jimmy Choo. Though the collection will be based on the brand’s strong suits in accessories and footwear, there will be a women’s clothing line, mainly sexy party pieces for night-outs, to complement the shoes from this collaboration. The exciting news is, is that it’s not just only for women, but the collaboration also extends out to menswear.

Jimmy Choo for H&M shoes from the collection

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!”-Tamara Mellon, Founder and President, Jimmy Choo.

Tamara Mellon, model wearing Jimmy Choo for H&M and Margareta van den Bosch


Close-up of shoes.

Margareta van den Bosch and Tamara Mellon

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” -Margareta van den Bosch, creative advisor, H&M.

Jimmy Choo for H&M shoes and bags will land at 250 H&M stores worldwide starting November 14! Yes, mark your calendars!

-hellzajoan